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about us

We're dedicated to crafting compelling narratives.

Stories that resonate with your target audience, create meaningful connections and drive brand loyalty are our specialty.

We specialize in developing and executing public relations, influencer marketing, and content creation strategies to boost brand awareness

Who we are

Twin Minds Media is a Hispanic boutique PR and communications agency serving clients in Latin America and the U.S. multicultural market.

We specialize in developing and executing public relations, influencer marketing, and content creation strategies to boost brand awareness, build trust and authority, and connect clients to their target audience.

Our integrated, multi-channel approach helps brands stand out in today's noisy, always-connected world, fostering continuous engagement and staying top-of-mind with both the media and the public.


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A message from
our founders

Twin Minds Media was born from our shared belief that there was a more effective way to conduct public relations (PR) for brands aiming to connect with the Hispanic market. After all, that’s exactly how we met.

One of us was a PR manager for an internationally recognized beauty brand while the other one was an editor at the leading Spanish-language news agency in the world. Our paths crossed, and we quickly realized the potential of combining our skills, expertise and common understanding of the Hispanic market.

Over the years, the constant changes in the media industry and the digitalization of storytelling, made us reflect on the evolving role of the PR toolkit and how brands needed to communicate in new and impactful ways.

Since day one, our focus has been to go beyond basic PR to create surround-sound communications strategies that are culturally relevant and forward-looking with the goal of elevating the brands we work with.

We're more than just PR professionals; we are marketing communications advisors and bilingual content creators. Ready to amplify your brand’s visibility and reach? Contact us at TMM today and let's start crafting your success story together!

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What our clients say about us

Kelsey Costales
Head of Global Comms at Zepz

Twin Minds is a dynamic team that rolls up their sleeves, leaves no stone un-turned, and takes every blocker as a challenge to think creatively and come up with a solution to get their clients results. With a constantly changing dynamic, they never made our team feel like we couldn't secure media results, rather they found white space for us time and time again, to continue to drive awareness, equity and rapport for our brand and its spokespeople.

Ismael El-Qudsi
CEO at SocialPubli

I want to highlight TMM’s proactivity, always contributing ideas and anticipating our company’s needs. You feel that you are not working with an external provider but with a partner who has your back. We operate in 25 countries worldwide, so it is crucial to have a PR team that understands the cultural differences between Europe, the United States, and Latin America. This is something that only a few PR agencies can offer, and we could not be happier with the results that TMM has delivered.

Claudia Formiga
Communications and PR Manager at WorldRemit

We hired Twin Minds Media to help us promote WorldRemit and the rise of digital remittances. TMM delivered as promised, and we’ve enjoyed significant results from their services. Yaneiza and Claudia are knowledgeable, helpful, and great at what they do. I would highly recommend them.

Lina Sands
Marketing Director at HITN

A good PR firm can make an enormous difference to the business success of a company. Twin Minds Media understands HITN’s marketing and PR objectives, and is constantly raising the bar to challenge our ideas and amplify our voice in the industry with the right audiences. I’ve truly enjoyed working with Yaneiza and Claudia over the past years. They are extremely savvy, professional, and knowledgeable in the work they do. It is no surprise that our needs are always met with successful results. TMM’s commitment and personalized service truly bring HITN’s PR and marketing initiatives to a whole new level. I highly recommend Twin Minds Media to any business thinking about PR and communications.

Our founders

yaneiza echezarraga founder pr boutique

Yaneiza Echezarraga


A University of Miami alumna with a double major in broadcast journalism and Latin American studies; Yaneiza has wide-ranging experience in the journalism and integrated communications realms encompassing different facets, including public relations, marketing, television production and reporting as well as social media.

Most recently, Yaneiza served as account manager at C-Com Group, Inc. overseeing Hispanic public relations campaigns and efforts for Neutrogena Corporation. Prior to her work with C-Com Group, Yaneiza spent two years at GrupoUno coordinating media relations efforts with partner agencies across 13 markets in Latin America.

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claudia solis pr boutique founder

Claudia Solis


Claudia is a communications specialist with over 15 years of experience in education, corporate communications, and journalism. Born in Lima (Peru), Claudia has lived in Miami since 2001 when she initially came to study a Master’s in Journalism and later decided to stay and form a family.

Claudia was Chief Editor for the Latino market with international news agency EFE for over 10 years, a position that allowed her to take the pulse of the vibrant and growing Latino community. Leading a team of correspondents across the country, Claudia fused her passion for storytelling and journalism in a product that is a reference of the growth of the Hispanic community in the last decade.

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