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about us

We're dedicated to crafting compelling narratives.

Stories that resonate with your target audience, create meaningful connections and drive brand loyalty are our specialty.

We specialize in developing and executing public relations, influencer marketing, and content creation strategies to boost brand awareness

Who we are

Twin Minds Media is an award-winning integrated PR agency specializing in the Hispanic market across the U.S. and Latin America. 

Founded in 2015 by two Latina journalists, the agency operates at the intersection of culture, media, and storytelling.

We help brands build visibility, trust, and cultural relevance with Hispanic audiences through integrated PR, influencer marketing, social media, and experiential activations.

1,830

Earned Media Placements

1,902

Influencer Posts

223

Bylines

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Winners of the Hispanic Public Relations Association (HPRA) 2025 ¡BRAVO! Award for Non-Profit Campaign!

A message from
our founders

Twin Minds Media started with a simple belief: there had to be a better way to do PR for brands trying to connect with Hispanic audiences, and that’s actually what brought us together!

When we met, one of us was working in PR for a global beauty brand. The other was an editor at a major Spanish-language news agency. We were working on different sides of the same industry, but we kept seeing the same gap: brands weren’t showing up in a way that truly reflected Hispanic culture.

What began as a shared perspective on the industry eventually became Twin Minds Media.

Today, that same approach continues to shape everything we do. We help brands show up in ways that feel authentic, relevant, and built to earn trust, connecting with the communities and conversations that matter most.

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Testimonials

What our clients say about us

Caroline Priami Higa

Caroline Priami Higa

PR Specialist for US Hispanic and Brazil at Amazon Alexa Devices & Services

I had the pleasure of working with Twin Minds during my time managing PR for Amazon Devices & Services, and I couldn’t recommend them more highly. They are incredibly committed, always delivering on time and consistently bringing the most creative and impactful ideas to the table. Their dedication and reliability made every project run smoothly, and I truly loved working with them. Twin Minds is the kind of partner every brand wishes to have: proactive, trustworthy, and full of fresh insights.

Jennifer Madera

Jennifer Madera

Marketing Manager at Latinas in Tech

Thank you Twin Minds Media for helping me with the PR and Influencer Marketing side of the Latinas in Tech Summit 2024. As a small marketing team, having you handle this aspect of the event was a game changer. It was the first time we were able to get a 360 media coverage of the event pre, during, and post conference. The TMM team worked with my internal team to coordinate all media interview requests and article features. They also made it so easy to communicate and execute a promotional campaign with 15 Latina tech influencers that helped with ticket sales. Thank you so much for being organized, quick to respond, event strategy support, and caring for the event project in itself. Highly recommend the TMM team.

Kelsey Costales

Kelsey Costales

Head of Global Comms at Zepz

Twin Minds is a dynamic team that rolls up their sleeves, leaves no stone un-turned, and takes every blocker as a challenge to think creatively and come up with a solution to get their clients results. With a constantly changing dynamic, they never made our team feel like we couldn't secure media results, rather they found white space for us time and time again, to continue to drive awareness, equity and rapport for our brand and its spokespeople.

Ismael El-Qudsi

Ismael El-Qudsi

CEO at SocialPubli

I want to highlight TMM’s proactivity, always contributing ideas and anticipating our company’s needs. You feel that you are not working with an external provider but with a partner who has your back. We operate in 25 countries worldwide, so it is crucial to have a PR team that understands the cultural differences between Europe, the United States, and Latin America. This is something that only a few PR agencies can offer, and we could not be happier with the results that TMM has delivered.

Claudia Formiga

Claudia Formiga

Communications and PR Manager at WorldRemit

We hired Twin Minds Media to help us promote WorldRemit and the rise of digital remittances. TMM delivered as promised, and we’ve enjoyed significant results from their services. Yaneiza and Claudia are knowledgeable, helpful, and great at what they do. I would highly recommend them.

Lina Sands

Lina Sands

Marketing Director at HITN

A good PR firm can make an enormous difference to the business success of a company. Twin Minds Media understands HITN’s marketing and PR objectives, and is constantly raising the bar to challenge our ideas and amplify our voice in the industry with the right audiences. I’ve truly enjoyed working with Yaneiza and Claudia over the past years. They are extremely savvy, professional, and knowledgeable in the work they do. It is no surprise that our needs are always met with successful results. TMM’s commitment and personalized service truly bring HITN’s PR and marketing initiatives to a whole new level. I highly recommend Twin Minds Media to any business thinking about PR and communications.

Our founders

yaneiza echezarraga founder pr boutique

Yaneiza Echezarraga

co-founder

Yaneiza is a communications professional with 19 years of experience spanning public relations, marketing, television production, and social media. Prior to co-founding TMM in 2015, her work took her from on-air TV talent, producer, and assignment desk manager to agency roles managing Hispanic PR campaigns and media relations across the U.S. and multiple Latin American countries.

With deep roots in Hispanic media and PR, she has worked with organizations across the technology, healthcare, entertainment, and CPG sectors, including Neutrogena, Aveeno, Johnson's Baby, PBS Kids, Canon, and Kingston, among others.

Born in Cuba and raised in Miami, Yaneiza is a University of Miami alumna whose bicultural roots and deep ties to the Latino community are at the heart of everything she builds.

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claudia solis pr boutique founder

Claudia Solis

co-founder

Claudia is a communications specialist with over 25 years of experience in journalism, corporate communications, and education.

She served as Chief Editor for the Hispanic market at international news agency EFE for over a decade, leading a team of correspondents across the country. Covering the growth of the U.S. Hispanic community and its evolving cultural landscape gave her a unique perspective that now shapes her work for clients seeking to authentically connect with multicultural audiences.

Her career also includes roles with Pontifical Catholic University of Peru, Banco Santander, Telemundo, and MSN. A storyteller at heart, she holds two master's degrees in Mass Communications and Journalism.

Born in Lima, Peru, Claudia has called Miami home since 2001.

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