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January 30, 2024

How to Land Your First Podcast Interview

Public Relations
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Highlighting your brand through podcast interviews has become increasingly crucial for brands looking to drive awareness and build trust and reputation. In 2006, only 22% of U.S. adults were acquainted with podcasting, but by 2022, this awareness tripled to 79%. With over 82 million individuals tuning in to podcasts in 2021 and an anticipated surge to over 100 million listeners in 2024, podcasts have become a powerful platform to reach a vast and growing audience. 

Podcast guesting allows brands to tap into this expanding phenomenon, ensuring visibility and engagement with a loyal and captive audience. As the podcasting landscape continues to evolve and expand into various industries and niches, brands have a unique opportunity to leverage this trend for effective and widespread communication.

Are you ready to secure that sought-after podcast appearance? It's time to elevate your approach and ensure your narrative captivates podcast hosts and producers. In the realm of podcasts, where competition is intense, your podcast guesting PR strategy plays a pivotal role. 

Here are some tips to help you maximize your chances of success and land your first podcast interview with an effective pitch that stands out in a crowded inbox:

Irresistible Opening

Capture attention right away! Develop a compelling hook that piques the interest of podcast hosts and producers. Whether it's an intriguing statistic, an industry insight, or exclusive information, set the stage for an engaging conversation.

Tailored Personalization

Recognize that one size does not fit all in the podcasting world. Customize your pitch to match the podcast's niche and style. Showcase your dedication as a listener, demonstrating a deep understanding of their audience to make yourself stand out.

George Milton via Pexels

Compelling Storytelling

Harness the power of storytelling. Construct a narrative that emotionally resonates with the audience. Share relatable anecdotes and experiences that breathe life into your message, but make sure to be succinct since your email should not be longer than 3-4 short paragraphs.

Showcasing Relevant Expertise

Highlight your unique insights and expertise aligned with the podcast's theme. Illustrate why you're the perfect guest by showcasing your knowledge and passion for the topic. Convince hosts that your presence will enrich their show.

Delivering Audience Value

Articulate how you will provide value to the podcast's listeners. Clearly outline the benefits of having you on the show, focusing on meeting the audience's needs.

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Building Social Proof

Flaunt your achievements, previous podcast appearances, or awards. Back up your credibility with statistics that showcase your impact. Establishing trust with podcast hosts is crucial for securing that coveted spot. This can be done by highlighting specific milestones within the email pitch or linking to your official bio for more information about your background and experience.

Incorporating Visual Assets

When linking to your official bio or media kit, make sure these include a headshot.  Visual elements can help your podcast pitch stand out and create a lasting impression. It’s important to note that many podcasts are also recorded on video these days, and this material is later distributed across social media platforms, so podcast hosts and producers want to know who they’ll be talking to beforehand. 

Exclusive Content Offering

Provide a sneak peek or exclusive content that podcast listeners can't find elsewhere. Generate anticipation around your appearance by promising something unique and exciting, making them eager to hear more.

Compelling Call to Action

Conclude with a clear call to action—invite podcast hosts or producers to connect and discuss further. Facilitate easy communication for hosts to reach out and continue the conversation. A well-defined next step is crucial for progress.

Strategic Follow-up Plan

Outline your follow-up strategy. Persistence pays off, so demonstrate your commitment to making this collaboration happen. A well-thought-out follow-up plan can keep your podcast pitch on the radar and enhance your chances of success.

Because podcasts work on a different schedule than other media, we recommend waiting at least five days before sending out your first follow-up email if you have not heard back. We generally recommend following up three times at most. 

If you have a new idea or update to enhance your initial podcast pitch angles, make sure to include this in your follow-up email. There may have been a recent development within your industry or space that makes your pitch highly relevant and timely. If so, make sure to point this out! But if that’s not the case, you can send a simple email with a follow-up note as a reminder.

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