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January 30, 2024

Ultimate Guide of AI Tools for PR Pros (50+ tools!)

Artificial Intelligence
Media Relations
Public Relations
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In the fast-paced world of public relations, staying ahead of the curve is crucial for success. AI tools for PR pros are redefining the landscape of modern public relations by empowering communications professionals with unparalleled efficiency, data-driven insights, and a competitive edge in crafting compelling narratives and building meaningful relationships with their target audiences.

Although there are still mixed feelings about the use of AI in the communications space, nine in ten PR pros agree that AI has the potential to transform the way PR is conducted. If we go deeper into the most recent research involving AI in the communications world, we see that most communications professionals (86%)  see AI as an opportunity rather than a risk and that 61% of communicators globally say they are already using generative AI tools in their daily work.

Undoubtedly, the introduction of AI raises important ethical questions about how to use it responsibly, and it's a technology that must be approached with care. In this blog post, we aim to present AI tools for PR pros looking to streamline their workflows and optimize their bandwidth to enhance efficiency and effectiveness in their work. By leveraging these tools, PR pros will be able to work smarter and faster, gaining valuable time to focus on creative strategies that drive impactful results.

Why AI Marketing and PR is a Top Trend in 2023

AI marketing and PR have emerged as top trends in 2023 due to the immediate impact AI has had on the daily work of comms professionals as well as its immense potential to revolutionize the PR and marketing industries.  From content creation to engaging with audiences through chatbots and email marketing, AI has become vital for driving effective marketing campaigns. Brands are increasingly focused on delivering personalized offers and communications that provide tangible value to consumers, moving away from traditional marketing approaches and AI has the capacity to enhance marketing strategies through data-driven insights.

By leveraging AI technology, brands can understand their audience's preferences, sentiment, and trends, empowering them to create more relevant and effective marketing content. This shift towards AI-driven marketing enables brands to showcase their expertise, stay relevant, and establish their authority in their respective industries. With AI's predictive capabilities, marketers can identify emerging trends early on, gain a competitive advantage, and optimize their campaigns accordingly. The integration of AI and marketing is revolutionizing the way businesses connect with their audiences and achieve tangible results in 2023.

How AI-powered Tools can Help PR professionals

AI-powered PR tools can automate repetitive tasks such as media monitoring, data analysis, and report generation, freeing up valuable time for PR professionals to focus on strategic and creative aspects of their work. These tools utilize natural language processing and machine learning algorithms to extract key insights from vast amounts of data, enabling PR professionals to identify media opportunities, tailor their pitches, and make data-driven decisions. In the competitive landscape of PR media relations, where every second counts and capturing journalists' attention is paramount, AI-powered marketing and communications tools provide the edge that PR professionals need. The sheer volume of pitches journalists receive can make it challenging for PR professionals to capture their attention and secure media coverage. Adding to the complexity, the ratio of PR professionals to journalists has been steadily increasing, currently standing at 6-to-1, up from 4-to-1 in 2010. This means that the competition for media attention has become even more intense.

There are plenty of AI tools for PR pros looking to stand out and rise above the sea of pitches as effective and efficient communicators. By harnessing the capabilities of AI, PR pros can enhance their pitches and craft compelling messages that resonate with journalists. Additionally, AI technology enables real-time monitoring of online conversations, allowing PR teams to proactively manage a brand's reputation and respond promptly during a crisis. By leveraging AI systems, PR teams can identify influencers, gauge public opinion, and understand brand perception, enabling them to craft the right messages and take strategic actions.

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Ultimate List of AI Tools for PR Pros

Our list of AI tools for PR pros encompasses various areas to accelerate day-to-day work for more productivity and effectiveness. Please note that some tools may overlap in functionality and can be used across multiple categories. The list provided here is not exhaustive and serves as a starting point for exploring AI tools that can be beneficial for PR professionals in various aspects of their work.

Photo by Viralyft on Unsplash

Copywriting uses AI to generate high-quality and engaging copy for various marketing materials, including blog posts, social media content, and ads, saving PR professionals time and effort in crafting compelling messaging.

HelloScribe: HelloScribe offers a wide range of automated creativity and writing tools, providing you with over 100 options to choose from. By simply entering a prompt, the platform will generate tailor-made content which you can then edit and customize as you go. An added plus is that the platform can generate content in 50+ languages!

ChatGPT: ChatGPT, an AI-powered chatbot, might be one of the top go-to AI tools for PR pros, especially as it relates to drafting email pitches. ChatGPT can assist PR professionals by generating pitch drafts, refining headlines, and optimizing email subject lines for maximum impact. By leveraging ChatGPT’s language generation capabilities, users can enhance the effectiveness of their communication with journalists. Insert specific prompts to generate content from scratch or to adjust your existing content based on your preferences.

Jasper: With the Jasper Everywhere extension and API, you can access Jasper's powerful AI engine wherever you create content, enabling you to turn a single piece into a comprehensive campaign in minutes. With Jasper, your team can collaborate in real-time, optimize content for SEO, and edit grammar and spelling while maintaining brand tone and voice.

HyperWrite: HyperWrite is an AI-powered tool that helps improve the clarity, coherence, and readability of written content, making it an invaluable resource for PR professionals seeking to enhance their press releases, articles, and other written communications.

QuillBot: QuillBot is an AI writing assistant that helps in generating paraphrases and expanding ideas, assisting PR professionals in crafting unique and well-structured content for their press releases, pitches, and other written materials.

Phrasee: Phrasee is a platform that claims to accurately predict audience preferences by harnessing the power of AI. Users can easily test and optimize content for improved performance, conversions, and ROI. Phrasee's brand controls maintain brand tone and voice consistency. Its AI-driven predictive capabilities help PR pros identify the best-performing content based on data and gain real-time insights into customer response and sentiment.

Grammarly: Grammarly is a handy AI-powered writing assistant that helps PR professionals improve the grammar, spelling, and clarity of their content, ensuring professional and error-free communication with media contacts and stakeholders. Grammarly also comes with a browser extension with the power to check all your writing -even emails- because nobody wants to send a pitch email with a typo or misspelled word in the first sentence!

Photo by Glenn Carstens-Peters on Unsplash

Pitch Optimization

PRProphet: PRProphet uses AI to analyze past press releases and media coverage to provide PR professionals with insights and predictions on the effectiveness of their pitch strategies, enabling them to refine their pitches and increase their chances of success.

OnePitch: OnePitch is an AI-powered pitching platform that connects PR professionals with relevant journalists and media outlets, streamlining the pitching process and increasing the likelihood of media coverage.

Amiga by Propel: Amiga is an AI-powered pitch writer that effortlessly crafts captivating first drafts of media pitches. With its innovative AI Media List feature, Amiga provides highly tailored and recommended journalist contacts, ensuring your pitch reaches the right audience with maximum impact.

Press Pai.Ai by MuckRack: MuckRack is a media database and PR platform that helps PR professionals find journalists, build media lists, and monitor media coverage, enabling them to manage their brand's reputation through effective media relations. suggests relevant journalists to target based on the keywords of your AI-generated press release.

Social Listening & Reputation Management

Signal AI: Signal AI utilizes AI to monitor and analyze media coverage, social media mentions, and industry trends, providing PR professionals with real-time insights to manage their brand reputation and respond to relevant news and events.

Brand24: Brand24 is a social listening tool that allows PR professionals to track brand mentions, analyze sentiment, and identify influencers, empowering them to monitor and manage their brand's online reputation effectively.

Digimind: Digimind is an online reputation management tool trusted by brands like Lexus Asia Pacific and Renault. With its intuitive interface and AI-powered capabilities, PR professionals can track competitors, monitor conversations about their brands on social networks, and gain actionable insights through deep analysis.

Talkwalker: Talkwalker is a social listening and analytics tool that helps PR professionals track brand mentions, monitor social media conversations, and identify emerging trends, enabling them to engage with their audience and make data-driven decisions.

Sprinklr: Social listening tool that monitors brand mentions across news, blogs, print, broadcasts, radio, and digital channels, including podcasts and social media. Their AI clustering algorithm aggregates billions of messages from more than 500M daily conversations across traditional and modern channels. The platform also offers AI-based crisis detection and real-time alerts to help PR professionals mitigate brand reputation risks.

Media Monitoring

Meltwater: Meltwater is a media monitoring and intelligence platform that leverages artificial intelligence to enable PR professionals to track media coverage, measure brand sentiment, and gain insights into competitor activities.

TV Eyes: TV Eyes is a media monitoring tool that utilizes AI technology to help PR professionals monitor and analyze television and radio coverage. With its AI algorithms, TV Eyes enables users to track their brand's visibility, identify key messages, and accurately measure the impact of media campaigns.

AgilityPR: AgilityPR is a media monitoring and outreach platform that incorporates AI capabilities to equip PR professionals with the necessary tools to engage the media effectively. With the help of AI, AgilityPR allows users to effortlessly track media coverage, monitor journalist inquiries, and manage media lists.

Content Repurposing

Automata: Automata enables marketers and PR professionals to repurpose their content effortlessly. The platform seamlessly analyzes existing content and transforms it into a myriad of formats, such as articles, social media posts, infographics, and videos. This AI-driven solution saves time and resources and maximizes audience reach and engagement by tailoring content to diverse platforms and preferences. empowers PR professionals to amplify their reach and extend the lifespan of their content effortlessly. Leveraging AI technology, this content repurposing platform enables users to seamlessly transform podcast episodes, videos, and live streams into a variety of formats.

Craft: Craft, a comprehensive content management and collaboration platform, leverages AI's power to streamline PR professionals' workflow. Through advanced AI-driven algorithms, Craft assists users in organizing, optimizing, and repurposing their content. This AI-infused solution simplifies the management and distribution of assets across various channels, ensuring efficient collaboration and seamless content delivery.

mapodile via iStock

Influencer Marketing

Influential: There are two platforms in particular that stand out as handy AI tools for PR pros working in the influencer marketing space, and Influential is one of them. This platform helps PR professionals identify and collaborate with relevant influencers, enhancing their outreach efforts and amplifying their brand message to a wider audience.

Upfluence: Upfluence is an influencer marketing platform that helps PR professionals identify and connect with influencers, manage influencer campaigns, and measure their impact, allowing them to leverage the power of influencers in their PR strategies.

Photo by Stephen Phillips - on Unsplash

Email Management

Boomerang: Boomerang revolutionizes email management for PR professionals with its AI-powered features. With optimized scheduling, intelligent reminders, and real-time response predictions, it assists users in effectively managing their email communications and ensuring timely follow-ups with media contacts.

Mixmax: Although Mixmax is marketed as a sales engagement solution, it can be quite handy for PR professionals. The platform upgrades your inbox with free unlimited email tracking for opens, clicks, and downloads, instant scheduling, reminders, send later, and mail merge, among other features. It can streamline PR outreach campaigns by allowing PR pros to schedule pitch distributions, track interactions with the content they’re sending, and never miss a deadline or follow-up email.

Graphic Design

Canva: Canva is a versatile design tool that allows PR professionals to repurpose their visual content, such as infographics, social media graphics, and presentations, into different formats and sizes, ensuring consistent branding across various platforms.

CanvaDocs: CanvaDocs is a content creation and collaboration tool that offers templates and AI-powered design suggestions, assisting PR professionals in creating visually appealing and professional-looking documents, such as press releases and reports. is an AI-powered design platform that provides PR professionals with tools for creating engaging visuals, logos, and other design assets, helping them enhance the visual appeal of their brand materials and communication.

Presentation Generator

Slidebean: Slidebean is an AI-driven presentation tool that helps PR professionals create visually stunning slideshows and pitch decks, allowing them to effectively communicate their ideas and messages in a compelling manner. is an AI-powered presentation tool that offers intelligent design suggestions, layouts, and animations, enabling PR professionals to create visually appealing and impactful presentations effortlessly.

Prezo: Prezo is an AI-powered presentation platform that assists PR professionals in creating interactive and dynamic presentations, enabling them to deliver engaging pitches and captivate their audience effectively.

RossHelen via iStock


Mokker: Mokker is an AI background replacement tool designed specifically for marketers and PR professionals. With its advanced technology, Mokker empowers users to effortlessly enhance their product marketing strategies by seamlessly replacing backgrounds in images, resulting in visually captivating content that engages audiences and amplifies brand messaging. With the power of artificial intelligence, users can effortlessly create stunning visuals by providing a prompt and uploading sample product images, enabling them to quickly produce high-quality shots that perfectly capture the desired aesthetic.

Art Generator

Midjourney: Midjourney stands as a leading exemplar of generative AI, harnessing the power of text prompts to produce captivating imagery. Powered by cutting-edge machine learning techniques, including extensive language and diffusion models, Midjourney delivers astonishing and remarkable lifelike outputs, leaving viewers in awe.

SuperMeme: SuperMeme is an AI-based meme generator that helps PR professionals create humorous and engaging content for social media, allowing them to tap into popular trends and connect with their target audience.

EvgeniyShkolenko via iStock

Video Editing

Lumen5: Lumen5 is a video creation platform that uses AI to transform blog posts into engaging videos, enabling PR professionals to repurpose their written content into visually appealing video content for social media and other platforms.

Narakeet: Narakeet is an AI-powered video creation tool that converts scripts into animated videos, allowing PR professionals to create engaging video content without the need for complex video editing skills.

Soundraw: Soundraw is an AI-driven platform that helps PR professionals generate background music and soundtracks for videos, enhancing the audio experience and adding a professional touch to their video content.

Steve AI: Steve AI is a video-making tool. With its patented technology, this cutting-edge tool empowers video makers, marketers, and salespeople to effortlessly produce captivating video campaigns in record time, making video creation faster and more efficient than ever imagined.

Workspace & Project Management

Asana: One of the most well-known project management tools, Asana is an ideal AI tool for PR pros managing large teams and/or multiple clients and campaigns. Trusted by brands such as Sony, Netflix, Adidas, and Ikea, it is a platform powered by AI which PR professionals can use to collaborate on tasks, track project progress, and manage workflows efficiently. It improves team coordination and ensures successful PR campaigns.

Trello: Trello is a visual project management tool that integrates AI technology to empower PR professionals in organizing and prioritizing their tasks, providing a clear overview of project workflows and facilitating team coordination.

Notion: Notion is a versatile productivity tool that can be customized to fit PR professionals' needs, allowing them to create and organize documents, project plans, and databases in one centralized workspace.

Mem: With Mem, you can effortlessly consolidate and organize your scattered work and life data, from notes and emails to calendars and links, streamlining your workflow and maximizing productivity. Its conversational interface allows you to easily retrieve relevant information, making Mem an invaluable tool for efficient PR and marketing campaigns.


Napkin: Napkin is an AI-driven brainstorming tool that assists PR professionals in generating creative ideas and organizing their thoughts visually, making it easier to develop innovative PR campaigns and messaging.

Content Curation is a content curation platform that leverages AI to help PR professionals discover and curate relevant and engaging content, enabling them to share valuable information with their audience and position themselves as thought leaders in their industry.

SEO Content Optimization

Outranking: Outranking is an advanced AI tool designed to empower marketers and PR professionals with its SEO content optimization and planning capabilities. By harnessing the power of AI, data, and automation, Outranking enables users to enhance their content's search engine rankings, providing a more predictable and successful outcome. With its ability to amplify content ROI, this tool becomes an invaluable asset for marketers and PR professionals seeking to maximize the impact and visibility of their online content.

Translation Tool

DeepL: DeepL is an AI-powered translation tool that delivers high-quality and accurate translations, allowing PR professionals to localize their content, reach international audiences, and expand their brand's global presence.

cybrain via iStock


Sonix: Sonix is a powerful speech-to-text tool offering precise transcription services in over 38 languages. With its user-friendly in-browser editor, you can effortlessly search, edit, organize, and share your transcripts across multiple devices, making it an ideal solution for a variety of scenarios such as meetings, interviews, films, and any audio or video content requiring accurate and convenient transcription.

Trint: Trint is an AI-driven transcription platform that provides automated transcription services, allowing PR professionals to convert audio and video files into text quickly and accurately, enhancing their ability to analyze and repurpose recorded content.

metamorworks via iStock


CensusGPT: CensusGPT is an AI-powered research assistant that helps PR professionals gather information, generate summaries, and answer research questions, assisting in the research phase of PR campaigns and media relations.

Other Tools

Grid: Grid revolutionizes spreadsheet software by incorporating an AI formula assistant and interactive data visualization layer. With its groundbreaking features, Grid empowers teams to reimagine their approach to working with numbers, unlocking new levels of efficiency and productivity.

Ask Roger: Ask Roger is an AI-powered tool designed to streamline information processing for marketers and PR professionals. By summarizing text and content, Ask Roger enables efficient analysis and comprehension, allowing users to quickly extract key insights and make informed decisions, ultimately optimizing their marketing and PR strategies with greater ease and effectiveness.

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