Law Firm PR

Eagan Immigration, a national immigration law firm, wanted to strengthen its credibility and visibility within the U.S. Hispanic community. With the rising demand for accurate Spanish-language immigration resources, the firm sought to increase overall brand awareness, position itself as a leading and reliable immigration law firm, and drive interest in its services and expertise.

To achieve these objectives, Eagan partnered with Twin Minds Media to design and implement a comprehensive PR strategy for law firms. The resulting law firm media campaign focused on establishing thought leadership, generating consistent earned media coverage, and enhancing the firm’s reputation.

Our approach rested on two key pillars: always-on media outreach and thought leadership content, ensuring consistent visibility for Eagan Immigration across top Hispanic media outlets. 

• As part of our ongoing attorney media relations strategy, we proactively pitched to digital, print, radio, and television outlets—including national and local Hispanic market publications— tapping into the immigration news cycle for timely opportunities and aligning outreach with seasonal interests and key awareness dates.
• We also secured monthly op-ed and byline placements in Spanish-language media to position Eagan Immigration’s founder as a leading expert on immigration law. Content was tied to current events and trends, ensuring relevance and impact.