Twin Minds Media ® 2023 | Made with love by Paragram Co
WorldRemit is a leading global payments company that makes sending money as easy as sending an instant message.
With the onset of the global COVID-19 pandemic and the efforts to contain it, the worldwide remittances industry was impacted in unprecedented ways, making headlines across the world. One of the most noticeable effects, given the stay-at-home orders, was the immediate and considerable rise of digital remittances.
Understanding the vital importance of remittances for the Hispanic community in the United States and their families in Latin America, WorldRemit reached out to Twin Minds Media to initiate a consumer PR program to raise brand awareness, grow consumer trust and generate interest among senders and receivers of remittances.
A robust media outreach effort was launched to secure interviews in publications and media outlets that reach WorldRemit’s target audience in key Hispanic DMAs across the United States and priority markets in Latin America, including Mexico, Colombia, and Guatemala.
We seized the opportunity and media demand for knowledgeable voices and real-time data in this space to help the brand show up and be of service, positioning them as a leading and trusted source of information.
Assets and materials provided to the media have ranged from expert commentary to market study press releases and infographics to ready-to-publish pieces tied to the remittance industry news cycle.
A total of 354 earned media placements have been secured for WorldRemit across the United States and Latin America since the ongoing PR program was initiated in May 2021.